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About Us - ABCEL - Enriching Life

Discover the beginning

Behind each meaningful action and exercise is a story of insight, intrigue, and a hearty intent.

The idea of an ‘enriching life’ is built on the fundamental belief that humans are inherently social creatures. We co-exist in a concentric circle of relations. At the heart of it, the innermost core represents our individual selves.

Radiating outward, the next circle encapsulates our family and friends. Finally, encompassing the entirety of our existence is the outermost circle, symbolising the broader community that surrounds us. Our relentless pursuit is to establish a seamless harmony among these interconnected realms.

Enriching life: a circle of relations

Enriching life is anchored on four pillars:

Together, these lead to psychological safety
or the freedom of choice.

A vision to enrich

Through extensive research and experimentation, co-creation of innovative design solutions, customised playbooks, and establishing dynamic resource pools leveraging opportunities, ABCEL will co-forge new paths to address these emerging challenges.

Community action and beyond

Through a scientific approach encompassing extensive research and experimentation, collaborative development of innovative design solutions and co-created playbooks, and establishment of dynamic resource pools that harness evolving opportunities, ABCEL will co-forge new pathways to address emerging challenges....Read More

Chairman's message

The foundation of the Aditya Birla Group, rests upon a philosophy of trusteeship, which imagines corporations as institutions that drive collective prosperity. In some ways, this nuanced reimagining of capitalism was cemented in the profound and enduring friendship between Mahatma Gandhi and our Group’s patriarch, Mr. G. D. Birla. This extract from my great grandfather, Mr. G. D. Birla’s letter to shareholders, more than 50 years ago is instructive.

“How does one judge a Company?
Do the criteria depend solely on its profitability, its production figures, market shares, and product ratings? Or is there some other aspect one must consider as well – some deeper, warmer, more human aspect?
We have always believed there is.
We have always believed that what really matters is how much the Company cares. How socially involved it is. To what extent it is concerned about improving the quality of life of the people around it – not just its own employees, mind you, but all the members of the community it lives in.”—GD Birla’s letter to Shareholders in Grasim Annual Report 1973.

This philosophy has played an integral role in shaping our actions for generations, guiding us in our quest to enrich lives. Over the years, this purpose, though unstated, has been our unwavering anchor.

In 2022, we formally put to words our group’s purpose statement. At its heart is the commitment to enrich lives by building dynamic and responsible businesses and institutions that inspire trust.

Purpose, after all, is a lived experience. It comes from the heart, from our collective belief of who we are, what we stand for and is brought to life through our decisions, actions, and commitments. In fact, it is a motivator for the greater good.

I believe it is the intangible yet formidable force that propels us towards a future where our collective endeavours are channelled towards enriching lives.

This belief catalyzed the creation of the Aditya Birla Centre for Enriching Lives (ABCEL) - a multidisciplinary institution focused on researching issues, designing solutions, and amplifying interventions to enrich lives. In a world ever thirsty for new ideas, we stand at the brink, ready to sprinkle seeds of innovative solutions into a future that urgently beckons for renewal.

I have always believed that for an impact to endure, it needs to transcend the motivations and lifetimes of individuals. Instead, it needs to be backed by solid institutions that have purpose at their very core. This unwavering belief has given us the energy to build storied institutions over a long arc of time. ABCEL marks our next monumental commitment— an unequivocal pledge to enriching lives.

And this isn’t our journey alone. It is a collective expedition, where every individual, community, and organization can play a pivotal role.

Kumar Mangalam Birla
chairman , Aditya Birla Group

Enrich Lives, Enrich Society

Design pathways. Harness the collective for contemporary wellbeing

Think tank

Dr. Santrupt Misra

Group Director, Birla Carbon. Director Chemicals and Human Resources,
Aditya Birla Group

A Global thought leader with unparalleled expertise in vision building and guiding institutions and businesses, grounds up both within ABG and beyond. A visionary at heart, building ecosystems for human potential to flourish is his passion. He is a futurist whose extraordinary three-decade journey spans businesses, social initiatives, and global boardrooms.

Preeti Gupta

Director, ABFEL
Aditya Birla Group

A Visionary in the world of HR, recognized for her unique ability to design, lead and sustain organizational transformations. She has penned HR strategies, been a beacon of gender intelligence, in fostering a culture of purpose and values; pioneered performance and reward structures, and championing family care initiatives in organizations, among other transformative endeavors.

Deepak Acharya

Director, ABFEL; Group General Counsel and Chief Legal Officer,
Aditya Birla Group

A seasoned legal expert, adept at weaving the legal fabric, brings a wealth of experience from across the globe, offering profound insights into the legal landscape. With a diverse career encompassing roles as General Counsel, Chief Risk Officer, overseeing Global Government Relations, and Enterprise Cyber Security, his expertise runs deep, resulting in a calm and confident understanding of the intricacies of law across a wide spectrum.

Dr. Ila Patnaik

Director, ABFEL Group Chief Economist,
Aditya Birla Group

Chief Economist, an author, a distinguished leader, with expertise honed through years of academic prowess and affiliations with government and international institutions. Her passion and commitment to shaping financial policy to be contemporary is evident through her active participation in Government advisory committees and working groups. Her scholarly pursuits in open economy macroeconomics are well-recognized, with numerous research papers bearing

Sandeep Gurumurthi

Group Head – Communication & Brand,
Aditya Birla Group

Accomplished storyteller, has reigned from the Editor’s desk, sculpting every narrative with finesse. His extensive experience working closely with influential business leaders, management gurus, and policymakers on a global scale brings profound depth to his expertise, and a dedication to the art of relatable communication to the Aam Aadami.

Manish Gupta

Group Chief Information Officer,
Aditya Birla Group

Deconstructs the digital gateway, translating a vision into the language of accountable innovation the startup way. He spearheads thought and action leadership for IT and Digital endeavors. His multifaceted expertise spans functional domains like International Sales, Customer Relationship Management, Finance, IT, and Digital. A proficient change manager, Manish adeptly oversees, multicultural, and global teams. Evangelizes new technology applications, UI/UX, ease of doing business and scaleups.

Vineet Chattree

Managing Director – SvatantraMicrofin Pvt Ltd; Director Svatantra Micro Housing Finance,
Aditya Birla Group

An action-focused leader of the fastest-growing social impact fintech. He champions sustainable growth by aligning 'People, Product, and Processes' with customer needs. He has made notable contributions to the microfinance industry through MFIN, setting up and running digitally savvy, grassroot organization.

Padma Rajeswari Tata

Group Head – Organization Effectiveness & HR Transformation
Aditya Birla Group

An organizational change leader, with over 25 years of expertise in HR, influencing Diversity & Inclusion and Culture Building. As the head of Organization Effectiveness, she's driven capability development and enhancements, leaving a lasting impact. An advocate for inclusion and well-being, she's a self-reflective writer and social media influencer, encouraging small, impactful actions.

Mayank Bathwal

Chief Executive Officer, Aditya Birla Health Insurance,
Aditya Birla Group

A Health and wellness evangelist, pioneered ABHI, revolutionizing India's health insurance industry. His visionary expertise set new holistic well-being standards. As a distinguished Fellow member of renowned Indian professional institutes, His contributions to corporate finance earned him numerous accolades. He's an astute, confident thinker, a dynamic sector influencer, and a builder of organizations from the ground up..