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ABCEL - Aditya Birla Centre for Enriching Life|Aditya Birla Group

One connection Can turn into many.
Creating a network of opportunities

The first step is often at an individual level; it proceeds with one action: SHARING. Sharing ideas, ideologies, and inspirations not only offers empathetic perspectives but also has the ability to identify new opportunities – an exercise that ensures a space for more fulfilling moments coupled with surplus enriched lives.

When we share a nugget like a childhood story, an artist’s secret of mixing colours, or perhaps an industry learning, we subconsciously take the first step towards driving a movement.

A movement which transforms the means to a fulfilling day’s end – the sparkplug of life that are small joys.

Experience how these joys are already a part of your life.

Watch this video now

BE THE CHANGE

How does one embrace this?

By spanning the distance between our many bridges and segments of our daily routine. Yes, your story is uniquely yours, but it's also interwoven with the community you live in.

Where your actions and everyday decisions connect the dots that lay the groundwork.

Let the possibilities emerge

Our society is woven with the intricacies of our family life, professional routines, sense of individuality, and relationship with changing technology.

When we PAUSE to reconsider life as we have received, we pick singular strands and weave a new fabric of reality – seizing the defining moments that converge and show up as potential experiences never imagined before.

SHARE

It is a magnificent act to strengthen this intricate map of life. Opportunities appear at every turn, when conversations begin.

An idea can become someone else’s hope.

Be the movement

Join now

RESEARCH AND DESIGN EXPERIENCES

Inviting academicians and institutions