Focus Groups - ABCEL - Enriching Life

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Focus Groups - ABCEL - Enriching Life

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Who are We Here for?

Our initial steer involves focusing on Three distinct cohorts,
each at a unique life transition, eager to adapt, learn, and redefine their place in the world.

Enriching Lives - Seasoned Citizens | Senior Citizens | ABCEL

ज्येष्ठ: Seasoned citizens

Focused on Men & Women, age 60+

People aged 60 can expect to live another 18-20 years. Their share in India's total population, will increase significantly over the next decade.

This change in longevity is recent, and yet to be socially internalised.

The cliché idea of ageing needs to be refreshedto include the contemporary reality of
mature youthfulness, mental agility, measured physical ability and independence.

Enriching Lives - Women Return to work | ABCEL

अनुभवी: Return to work

Focused on Women

50% of the population is women. 4 in every 5 women take career break in India. A majority who were returning, believed they experienced a setback in their career trajectory.

30% drop out post rejoining the work force. Identifying opportunities to stem this loss and enable them to experience equity when returning.

It is essential to identify and create enabling social forces in a returner’s ecosystem i.e. workplace and family context.

Enriching Lives - Armed forces personnel

योद्धा: Armed forces personnel

Focused on Officers

60,000 armed force personnel in the age bracket of 35 – 46 years, retire every year. Still in their prime, they are eager to explore new avenues for purposeful engagement.

They are mid-career professionals bringing in a plethora of experience to civilian roles.

Socially they feel disconnected from their families, and the new civilian social context. Socio-psychological interventions are required to bridge the gap for our soldiers.

Our Ecosystem partners

JOIN THE MOVEMENT

ABCEL is here to support and celebrate their inspiring stories. But are you?
It’s all about crafting an ecosystem firmly behind these focus groups.

Join us